Employer Branding Profil by kununu & XING - Boost visibility, streamline onboarding

Employer Branding Profil by kununu & XING combines profile presentation and analytics to make employers more visible and to prepare new hires before day one. The service supports multimedia company profiles, delivers concrete KPIs on reach and engagement, and provides actionable insights for recruiting and onboarding workflows.

How it supports (Onboarding)

A clear employer profile reduces uncertainty for candidates: transparent information about team structures, benefits and daily routines lowers early drop-off in the hiring process. HR teams reuse profile content to enrich onboarding materials and to align job descriptions with reality. The result: faster time-to-productivity for new hires and fewer administrative questions during onboarding.

Key benefits and limitations

Benefits include increased visibility on key career platforms and measurable candidate interactions. For example, KPI reports reveal which sections candidates view most, enabling targeted content improvements. Organizations with established employer branding processes can integrate the profile seamlessly.

Limitations appear for tight budgets and for companies that require highly customized onboarding journeys: the platform offers predefined presentation options that may not cover every customization need. Smaller organizations may find the pricing less accessible.

Conclusion: Employer Branding Profil by kununu & XING fits HR teams aiming to combine visibility, consistency and data-driven decisions. Profile content can serve as a foundation for welcome guides, onboarding checklists and initial culture communication, reducing administrative effort and making onboarding processes more efficient.