Privacy Policy

1. Controller

The controller responsible for the processing of personal data on this website is:

Sprad Software GmbH

Kaiserstraße 16 / 7–9

1070 Vienna, Austria

E-mail: mail[@]@sprad.io

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2. General Information

Protecting your personal data is of particular importance to us. We process your data exclusively on the basis of the applicable legal provisions (GDPR, TKG 2003).

This privacy policy informs you about the most important aspects of data processing when you use our website.

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3. Use of the Cookie Consent Tool

We use the Usercentrics Consent Management Service to obtain and document your consent in accordance with Art. 6(1)(a) GDPR.

When you visit our website, you will be shown cookie categories that you may accept or reject.

Legal basis:

  • Art. 6(1)(c) GDPR (legal obligation to document consent)
  • Art. 6(1)(a) GDPR (consent for marketing and analytics cookies)

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4. Contacting Us

If you contact us via a form on the website or by e-mail, we process the data you provide in order to respond to your inquiry.

Legal basis:

  • Art. 6(1)(b) GDPR (pre-contractual measures)
  • Art. 6(1)(f) GDPR (legitimate interest: communication)

Storage duration:

Your data will be deleted once your request has been fully processed and no statutory retention obligations apply.

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5. Cookies

Our website uses cookies to ensure basic functionality and — with your consent — to enable marketing and analytics features.

Details on the types and purposes of cookies can be found in the Usercentrics Consent Banner.

Legal basis:

  • Art. 6(1)(a) GDPR (consent)
  • Art. 6(1)(f) GDPR (technically necessary cookies)

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6. SSL Encryption

Our website uses HTTPS to securely transmit data.

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7. YouTube

We embed YouTube videos using the enhanced privacy mode (youtube-nocookie.com).

Data is transmitted to YouTube/Google only when you actively play a video.

Legal basis:

Art. 6(1)(a) GDPR (consent)

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8. Google Analytics 4

We use Google Analytics 4, a web analytics service provided by Google Ireland Ltd.

GA4 uses cookies and similar technologies to analyze how you use our website. The following data may be processed:

  • page views
  • interactions
  • device information
  • browser information
  • anonymized IP information (no IP address storage)

Data may be transferred to the United States. Google is certified under the EU–US Data Privacy Framework.

Legal basis:

Art. 6(1)(a) GDPR (consent)

Withdrawal:

You may withdraw your consent at any time via the Usercentrics Consent Banner.

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9. Meta Pixel

We use the Meta Pixel to measure the effectiveness of advertising campaigns and to display relevant ads.

Processed data includes:

  • actions on our website
  • cookie IDs
  • device information
  • Meta ID (if logged into Facebook)

Data may be transferred to the USA. Meta is certified under the EU–US Data Privacy Framework.

Legal basis:

Art. 6(1)(a) GDPR (consent)

Withdrawal:

Via Usercentrics or your Facebook ad preferences.

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10. LinkedIn Ads

We use the LinkedIn Insight Tag for conversion measurement and retargeting.

Processed data includes:

  • page views
  • cookie IDs
  • demographic LinkedIn data (aggregated and anonymized)

Data may be transferred to the USA.

Legal basis:

Art. 6(1)(a) GDPR (consent)

Withdrawal:

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

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11. Google Ads

We use Google Ads and remarketing technologies to display relevant advertising to users.

Processed data includes:

  • cookie IDs
  • user behavior
  • device information

Legal basis:

Art. 6(1)(a) GDPR (consent)

Withdrawal:

https://adssettings.google.com/

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12. Bing Ads

We use Bing Ads Conversion Tracking to analyze the use of our website and the effectiveness of advertisements.

Legal basis:

Art. 6(1)(a) GDPR (consent)

Withdrawal:

https://account.microsoft.com/privacy/ad-settings/signedout

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13. Newsletter

You can subscribe to our newsletter via our website. We require your email address for this purpose; the subscription process uses double opt-in.

Legal basis:

Art. 6(1)(a) GDPR (consent)

You can unsubscribe at any time by sending an email to mail[@]sprad.io.

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14. Email Communication

When communicating with us via email, we process the following data:

  • name
  • email address
  • company affiliation
  • message content

Legal basis:

  • Art. 6(1)(b) GDPR (contract / pre-contractual measures)
  • Art. 6(1)(f) GDPR (legitimate interest: communication)

Data is retained in accordance with statutory retention obligations.

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15. Storage Period

We store personal data only for as long as necessary to fulfill the respective purposes or as required by statutory retention obligations.

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16. Your Rights under the GDPR

You have the right to:

  • access
  • rectification
  • erasure
  • restriction of processing
  • data portability
  • withdrawal of consent
  • objection

Please send your request to: mail[@]sprad.io

You also have the right to lodge a complaint with the Austrian Data Protection Authority.

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This is an English translation. In case of discrepancies, the German version prevails.