Qualtrics


Qualtrics: Survey platform for Employee Engagement and Customer Success
Qualtrics combines survey and analytics capabilities to capture employee and customer experiences in a structured way. The platform streamlines survey design, automates data collection and provides reporting that supports HR strategy. Flexible distribution channels and multilingual support make large-scale surveys faster and improve response rates.
For HR professionals and executives the main benefit is clearer insight into Employee Engagement. Benchmarks, trend analysis and segmentation reveal which interventions work. In Customer Success, the platform helps detect churn risk early and prioritize actions using scores and text analytics. One practical use case: quarterly engagement surveys with automated follow-ups reduce manual analysis and surface concrete areas for improvement.
Advanced branching logic and rich visualizations allow complex surveys without coding. This supports detailed measurement of experience and enables integration with HRIS and CRM systems. The trade-offs are a learning curve for advanced features and pricing that can be substantial for smaller organisations. Users also report limitations in how embedded images render and challenges with inserting graphics directly into surveys.
Qualtrics is a fit when robust analysis, scalability and integrations are required. The platform raises data quality and shortens decision cycles, but it requires initial training and a budget that matches its capabilities.
- Panel management can be cumbersome and require workarounds.
- Licensing costs are comparatively high for small organisations.
- Embedded images in surveys sometimes display poorly.
- Graphics cannot be integrated directly into surveys.
- The large number of options can overwhelm simple survey needs and requires onboarding.
Assessment
Features
Survey Creation
Qualtrics offers a user-friendly interface with advanced survey logic, allowing for the creation of customized surveys without coding knowledge. It provides a variety of question types and professional design options.
Data Collection
The platform enables efficient data gathering with robust tools for data sharing and analysis. Users can visualize data clearly, facilitating informed decision-making.
Support Services
Qualtrics is known for its responsive and knowledgeable support staff. However, some users have reported challenges with account management and navigating online support documentation.
Advanced Survey Logic
Qualtrics provides sophisticated survey logic capabilities, including complex branching and customization, enhancing the depth and relevance of surveys.
Multilingual Support
The platform supports multiple languages, enabling the creation and distribution of surveys to a diverse audience.
Integration Capabilities
Qualtrics integrates with various third-party applications, enhancing its functionality and allowing seamless data flow between systems.
Reporting and Analytics
The platform offers comprehensive reporting tools and analytics, including real-time data visualization and advanced statistical analysis.
Mobile Compatibility
Qualtrics surveys are mobile-friendly, ensuring accessibility and responsiveness across different devices.
Security and Compliance
The platform adheres to high security standards and compliance certifications, ensuring data protection and privacy.
Customization Options
Users can extensively customize surveys, reports, and dashboards to align with their branding and specific requirements.