Elektro Bachner Gruppe
“Positive return on investment in the first few months”
Elektro Bachner Gruppe
“Positive return on investment in the first few months”
- Challenge: Reaching commercial target groups digitally
- Increased participation, thanks to easy participation via WhatsApp
- The introduction paid off for Bachner after just a few months
ABOUT THE Customer
- Electrical engineering company
- 90+ vacancies per year
- in Germany & internationally
- Searching regularly: planners, electrical fitters, IT administrators etc.
Challenge: Reaching commercial target groups digitally
The company already had a digital recommendation process. However, it lacked gamification and individual communication and led to low employee participation. Reaching the workforce digitally was a major challenge, as the vast majority are non-desk employees. Many of the tradespeople do not have their own email address and additional mobile apps have met with very little response. Bachner received a recommendation for Sprad. As Sprad currently offers the only solution that is specifically designed for non-desk employees.
Sprad: Specially optimized for non-desk employees
Sprad's Customer Success Team provided active support to ensure the right communication for desk and non-desk employees and to design a motivating reward system. The simple participation via WhatsApp and SMS led to one in three employees being registered after just six months. Great success - especially for commercial target groups.
Result: Sprad becomes one of the most important recruiting channels
“We already had a positive return on investment with Sprad in the first few months"
Thanks to regular, individual communication via WhatsApp & SMS, 104 applications and 29 hires were generated in the first year. 3/4 of employees use Sprad every month. Each participating employee generates over 130 additional visitors to the company's job advertisements every year.
+29
hirings in the 12 months
+104
additional applications
+20.100
additional impressions on jobs advertising
28%
of referrals were hired.
Deine Einführung zu Sprad
In diesem kurzen Meeting, möchten wir Ihre Herausforderungen und Potenziale verstehen. Basierend auf dieser Analyse, möchten wir Ihnen unsere Lösung zeigen.
