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Flachdachbau · Roofing

30% hirings by
referral program

  • Challenge: New projects had to be rejected because existing recruiting channels could not cover the high personnel requirements
  • Today: The company fills over 30% of vacancies through its own employees
A roofer carrying material across a flat roof
About the customer
  • Roofing company
  • 450+ employees
  • 18 locations in Germany
  • Searching regularly: roofers, installation assistants, site managers, etc.

Existing sourcing channels were no longer sufficient

The successful roofing company was faced with the challenge of projects coming to a standstill or having to be rejected. There was simply a lack of employees and trainees to fulfill the orders.

From “nice-to-have” to the most successful source of new employees

With Sprad – and the opportunity to participate via SMS & WhatsApp – the company achieved a 180° change to referral recruiting within just one year. Employee referrals are no longer a “nice-to-have”, but the most successful source of qualified employees.

A roofer working on a roof
“Not enough new candidates could be found through the existing recruiting channels.”
Flachdachbau
Results

One year on the roof.

40hirings in the first year via referral program
+30%of open roles were filled
+16.500additional impressions on job adverts
100%of open vacancies were shared by employees

Figures as published for this programme.

Your programme

Trades hire through people,
not through portals.

Fifteen minutes is enough to see whether referrals can carry the roles you are struggling with.

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