Employee satisfaction important and measurable

May 19, 2025
BY Jürgen Ulbrich

Why Employee Satisfaction is a Gamechanger

From our own experience, we know: Employee satisfaction is far more than a buzzword; it is a real gamechanger for the success and development of a company. When people enjoy coming to work, are motivated and engaged, it directly reflects in their performance, loyalty, and overall team dynamics.

Over time, we have realized that satisfaction does not solely stem from salary. Factors such as genuine appreciation, development opportunities, a supportive environment, and a lived corporate culture play at least an equally important role. Learn more about **satisfaction and employee retention** in our article on 360-degree feedback, which shows how an open feedback system contributes to increasing employee retention.

In this article, we share why it has become so important for us to regularly measure employee satisfaction, how we implement this concretely, and what has truly helped us to sustainably strengthen satisfaction within the team. Additionally, you will find some practical tips and three helpful templates that we use ourselves: an employee engagement survey, an employee well-being survey, and a feedback form for talent development and retention.

Why Measuring Employee Satisfaction is So Important

We have recognized how important it is to regularly capture the actual mood within the team. Only by knowing how employees really feel can we respond effectively and improve working conditions. For this, we regularly use our employee engagement survey to measure motivation and retention within the team.

  • Motivated employees deliver better results.
  • Less dissatisfaction can significantly reduce turnover and absenteeism.
  • A good team dynamic clearly promotes creativity and innovation.
  • And last but not least, an open feedback culture strengthens trust.

→ We have developed our own employee engagement survey to measure motivation and retention within the team – and it now provides us with valuable decision-making foundations.

How to Measure Employee Satisfaction

Over time, we have tried various methods to find out what best suits us and our culture. Our learnings:

1. Classic Employee Surveys
They are conducted anonymously and cover topics such as work climate, leadership quality, development, and work-life balance.

Hot Tip → Clear questions and simple answer scales (e.g., 1 to 5) work best – too many open questions make evaluation unnecessarily difficult at the beginning.

Example questions that work well for us:

  • How satisfied are you with your work environment?
  • Do you feel supported by your team?
  • Would you recommend our company?

→ Our employee engagement survey template is precisely tailored to this – with questions that have proven themselves with us and are directly applicable.

2. Pulse Surveys

We also rely on short, regular surveys – e.g., once a month – to get a current mood picture. This was extremely helpful for us, especially during phases of change.

Hot Tip → For these quick surveys, we use our employee well-being survey. With questions about stress levels, workload, and mental health, we get concrete indications of how our team is really doing.

→ We use this template specifically to continuously track the mood – and to specifically improve the work-life balance.

3. 360-Degree Feedback

We have also had good experiences with 360-degree feedback – especially when it came to the development of leaders.

Hot Tip → For honest feedback, anonymity is crucial – this was an important learning process for us. More details can be found in our article on 360-degree feedback.

→ We have also developed a template for this, which can serve as a good basis for your own 360-degree feedback.

4. Employee Conversations

Personal conversations remain an important component for us – often the deepest insights emerge here that no survey can provide.

Hot Tip → We have learned how important a trusting atmosphere is – only then do employees really speak openly.

5. eNPS (Employee Net Promoter Score)

The eNPS has become a fixed component for us – a simple question with a lot of significance:
"How likely is it that you would recommend our company?"

The division into promoters, passives, and detractors helps us to recognize developments early – and to specifically inquire when the value decreases.

What Measurement Brings

The results of these measures have become a real treasure for us, provided they are used correctly:

  • Recognize strengths & weaknesses: We clearly see what is going well and where there is a need for action.
  • Derive concrete measures: e.g., on topics such as recognition or internal communication.
  • Build trust: Employees feel heard, which strengthens collaboration.
  • Continuously improve: Our regular surveys show whether measures are effective.

How to Improve Employee Satisfaction in the Long Term

The best results are achieved when concrete changes follow the measurement. Our learnings:

1. Create Transparency
We openly share the results within the team – and show what we derive from them.

Hot Tip → Openness has strengthened trust with us and initiated new dynamics.

2. Act Specifically
We set clear measures and stay on implementation – instead of getting stuck in actionism.

3. Show Appreciation
Small gestures and honest feedback often make the biggest difference for us.

4. Promote Development
Further education and perspectives have become a central topic for us – with a noticeable impact on satisfaction.

5. Strengthen Leadership
We have recognized how great the influence of leadership on satisfaction is – and have since invested specifically in training and feedback processes.

→ We use our templates – engagement survey, well-being check, and feedback form – as a basis to approach measures in a data-driven and targeted manner.

What You Should Definitely Avoid

  • No feedback: trust is lost.
  • Lack of anonymity: honest feedback is only given when no one feels observed.
  • One-time actions: satisfaction is a marathon, not a sprint. Only those who stick with it will see long-term results.

Employee Satisfaction is the Key to Success

For us, it is clear: Satisfaction is not a bonus but the cornerstone of a healthy company. Its impact is evident everywhere, in performance, mood, team spirit, and innovation.

Regular measurement was the first step for us, but it was crucial that we took action. Today, we benefit from more open collaboration, clearer communication, and more motivated teams.

→ Our templates: the employee engagement survey, the employee well-being survey, and the feedback form, help you make employee satisfaction measurable and truly change something.

Jürgen Ulbrich

CEO & Co-Founder of Sprad

Jürgen Ulbrich has more than a decade of experience in developing and leading high-performing teams and companies. As an expert in employee referral programs as well as feedback and performance processes, Jürgen has helped over 100 organizations optimize their talent acquisition and development strategies.

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