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Bijou Brigitte Bijou Brigitte · Retail

“Recruiting Success
in Retail”

  • Employee Involvement: Employees have a say in selecting their future colleagues.
  • Tailored Implementation: Sprad structured the process and adapted flexibly to specific requirements.
  • Sustainable Results: High-quality applications and a more efficient applicant management system.
About the customer
  • Bijou Brigitte is highly centralized, with all processes managed from its Hamburg headquarters
  • Around 500 employees are based in Hamburg.
  • The company has a strong European presence, with over 1,000 employees across various retail locations.

Challenges before Sprad

Recruiting in retail was particularly challenging. There was a shortage of qualified applicants, as well as candidates who aligned with the company culture. Finding suitable staff for store locations was difficult, and the willingness to work shifts and weekends remained a major obstacle.

Employees Actively Shape Their Team – Thanks to Sprad

Employees are directly involved in the recruitment process and have a say in selecting new colleagues, allowing them to actively shape their team while benefiting from successful hires. Sprad works closely with the company, tailoring solutions to meet specific needs—demonstrating flexible, customer-focused support right from the pilot phase.

Colleagues looking at a phone together
A Bijou Brigitte company building

Rethinking Applicant Management: Boosting Efficiency, Quality, and Employee Retention!

With Sprad, applicant management became significantly simpler: Regional managers can review and assess applications directly in the tool, greatly optimizing the recruitment process. The number and quality of applications have noticeably improved. Internal challenges quickly promoted the program and added incentives—making a clear impact on long-term employee retention.

Results

What the programme changed.

Value #1Increased Number of Qualified Applications
Value #2Tracking the Number of Referrals per Employee
Value #3Employee Retention through Program Engagement
Value #4Reduced Recruitment Time

Bijou Brigitte publishes no figures for this programme — so we show none.

Your programme

The same channel,
with your team’s names on it.

Fifteen minutes is enough to see whether referrals can carry the roles you are struggling with.

Book a demo → How referrals work →

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