What is kroot?
kroot is a social recruiting tool for companies that want to advertise jobs on social networks without running their own social media accounts. kroot GmbH is based in Augsburg, Germany, was founded in 2021 and, according to startup directories, has between one and ten employees. According to the provider's website, as of October 2026, the customer enters the job in the tool; kroot turns it into AI-generated ads and a mobile applicant page, runs the campaign and provides a dashboard and an applicant funnel. The pricing page quotes from €595 net per job ad, including ad budget.
The model sits between self-service software and a managed service: the employer operates the tool, while targeting, publishing and ad approval on the platforms are handled by kroot, according to the provider.
kroot at a glance
The key facts in one place. All entries come from the provider's website (as of October 2026) or are marked with their source.
| Topic | Detail | Source |
|---|---|---|
| Company | kroot GmbH, Augsburg, Germany | Provider website |
| Founded | 2021 | Startup directories |
| Team size | 1 to 10 employees | Startup directories |
| Model | Self-service software plus placement and ad approval handled by kroot | Provider website |
| Entry price | from €595 net per job ad, ad budget included | Pricing page, October 2026 |
| Contract | no commitment stated for the entry package | Pricing page, October 2026 |
| Applicant handover | more than 50 applicant tracking systems, among them Personio, Workday, SAP SuccessFactors, Onlyfy | Provider website |
| Data hosting | Germany, GDPR compliant according to the provider | Provider website |
| Customers named | more than 800 companies (provider claim, not independently verified) | Provider website |
Who is kroot for?
According to the provider's website, as of October 2026, kroot is aimed at companies and organisations with open roles that want to run social ads with little effort, in particular HR teams that do not want to depend on the marketing department. The site cites more than 800 companies as customers and shows testimonials from, among others, Smyths Toys Deutschland, GEDA, MEGA office & home and Autohaus Meures. The vendor selects those quotes itself. Older review profiles name healthcare, trade and finance as typical sectors.
It is a weaker fit for teams that want to control audiences, budget split and creatives in fine detail. It is also not a tool for private individuals; the provider describes itself explicitly as B2B only.
Core features
- AI ad creation: from the job data, the AI proposes an animated ad that the user edits and approves. Templates can be customised or matched to the corporate design.
- No social account needed: no Facebook, Instagram or LinkedIn account is required, according to the provider.
- Smart targeting and budget shifting: the AI derives the audience from job title, location and employment type and, according to the website, moves budget to the channels that bring the most applications.
- Channels: Facebook, Instagram, Threads, TikTok, LinkedIn, Xing, Reddit, Spotify, Google and YouTube are named. On the pricing page, the package from €595 refers to Facebook and Instagram; the website does not say which further channels are included in which package.
- Mobile landing page and applicant funnel: one dedicated page per job. Custom questions pre-filter applicants, and unsuitable ones receive an automatic rejection.
- Applicant management and ATS connection: applicants can be managed in the dashboard with status and notes. According to the provider, data is passed to more than 50 applicant tracking systems, including Personio, Workday, SAP SuccessFactors and Onlyfy.
- Comment moderation: the AI detects and removes negative or offensive comments under the ads.
- Team roles: several users with different permissions, for example for drafts, billing or applicant contact.
- Data hosting: according to the provider, data is stored and processed in Germany and is GDPR compliant; the website lists a data processing agreement and terms.
Pricing
According to the provider's pricing page, as of October 2026, prices start at €595 net per job ad. The website states that this includes ad budget and placement on Facebook and Instagram, with no contract commitment. The page points to a demo call for individual advice and does not list further price tiers.
Earlier price information differed: the OMR profile (as of December 2022) listed three packages, namely S at €389 with a reach of up to 10,000 potential applicants, M at €489 for up to 20,000 and L at €689 for up to 30,000. According to the current pricing page these no longer apply and are mentioned only as history.
| Model | Price | Source |
|---|---|---|
| Job ad (entry) | from €595 net, ad budget included, no contract commitment | Provider website, as of October 2026 |
| Custom campaigns and templates | on request | Provider website, as of October 2026 |
| Former packages S / M / L | €389 / €489 / €689 per ad | OMR profile, as of December 2022 (outdated) |
It stays unclear which reach or duration is included in the entry price and how large the media share of that price is. Prospective buyers should ask before signing.
Reviews
On OMR Reviews, kroot has 3.5 out of 5 stars from eight reviews. Reviewers praise easy handling, a user-friendly interface and a quick start without expert knowledge. Criticism covers limited targeting and audience filtering, uneven results (one user reports zero applicants despite paying) and inconsistent support after purchase. According to search results, G2 has no reviews yet. On its own website, kroot shows only positive customer quotes, which the vendor selected. With eight OMR reviews, the evidence is limited.
Review overview
| Source | Rating | Number of reviews | What it tells us |
|---|---|---|---|
| OMR Reviews | 3.5 out of 5 | 8 | Praise for easy handling and quick start; criticism of limited targeting, uneven results and support after purchase |
| G2 | no rating | none found in search results | No independent comparison possible |
| Provider website | positive quotes only | selected by the vendor | Marketing material, not a rating |
The table shows why the evidence is thin: one independent portal with eight reviews, no second source to cross-check against.
Strengths
- Very easy start: ad, landing page and applicant funnel in one tool.
- Entry price is published, includes ad budget and has no contract commitment.
- Pre-qualification with custom questions and automatic rejections.
- ATS handover to more than 50 systems according to the provider.
- Data processing in Germany according to the provider.
Limitations
- The pricing page only describes the Facebook and Instagram package; prices for further channels are not published.
- On OMR, users criticise limited targeting and uneven results.
- Few independent reviews (eight on OMR, none on G2).
- The AI steers audience and budget largely automatically; fine-tuning is limited, according to reviewer comments.
- An employer-owned talent pool is not described as a core product on the website.
- Small team, so support capacity is a point to ask about if volumes grow.
How a campaign with kroot works in practice
According to the provider's website, the process is short. First, the customer enters the job in the tool. Second, the AI proposes an animated ad based on the job data, which the user edits and approves; templates can be adapted or matched to the corporate design. Third, kroot publishes the campaign and sets up a dedicated mobile page for the job. Fourth, applicants answer the custom questions you define, and applicants who do not fit receive an automatic rejection. Finally, data is handed to the connected applicant tracking system or managed in the dashboard with status and notes.
For the employer, the work therefore shifts to two places: writing good pre-qualification questions and reacting quickly to the applications that come in. The provider also says the AI moves budget to the channels that bring the most applications; how much influence the customer has on that split is not described, and reviewers on OMR mention limited fine-tuning. Teams with several users can assign roles, for example for drafts, billing or applicant contact, so that HR and marketing do not need to share one login.
Because the entry package refers to Facebook and Instagram only, anyone who wants to use the other named channels such as TikTok, LinkedIn or Xing should ask in the demo call which package and which price applies to them.
What buyers should check with kroot
- Separate budget from fee: ask which share of the €595 is actually spent as ad budget.
- Reach and duration: clarify how long the campaign runs and which reach or applicant volume is realistic.
- Ownership of applicant data: check whether you can export applicants if you switch, even if they sit in the provider's dashboard.
- Meta's Employment ad category: job ads face targeting restrictions; the provider should explain how it handles them.
- GDPR: have the data processing agreement, storage location and retention periods confirmed.
- Support: ask about response times after purchase, since reviewers report mixed experiences.
Applicants from social ads are often not actively job hunting. A short mobile application and a fast reply usually matter more than the ad creative. With kroot, that means looking at the quality of the pre-qualification questions and at how quickly your own team responds to applications.
Alternatives
Providers with a comparable approach include HeyJobs, TalentBait, Wonderkind, Social Natives, Seiza, jobtastic, Boostpoint and coveto. Teams that also want to collect applicants in their own talent pool will find tools where the contacts stay in the employer's account.
Classification and terms
kroot belongs to the class of social distribution tools: jobs are pushed from one system to several social media channels without the employer having to run its own company accounts. Depending on the directory, such a tool is listed under categories such as recruitment platforms or recruitment marketing. The core is AI-assisted ad creation and direct publishing. The applicant flow with questions is also called a question funnel or applicant funnel. Connecting to applicant tracking systems is called ATS integration in the industry; according to the provider, more than 50 systems are connected.
Three points cannot be judged from the published information and belong in the demo call: the time to publish, meaning the time from job approval to a running campaign; whether audience analyses or audience reports are available; and the social reach that is realistic for a specific vacancy. Anyone who also wants to pursue employer branding should ask whether and how the campaigns can be used for it. The website does not describe these points.
Frequently asked questions about kroot
How much does kroot cost?
According to the provider's pricing page, as of October 2026, from €595 net per job ad, including ad budget and with no contract commitment. Other variants are available on request. Older packages at €389, €489 and €689 are outdated.
Which channels does kroot use?
According to the provider's website, among others Facebook, Instagram, Threads, TikTok, LinkedIn, Xing, Reddit, Spotify, Google and YouTube. The entry package refers to Facebook and Instagram.
Where is kroot based?
kroot GmbH is based in Augsburg, Germany, and was founded in 2021. According to the provider, data is stored and processed in Germany.
How is kroot rated?
On OMR Reviews, 3.5 out of 5 stars from eight reviews. Praise goes to easy handling; criticism to limited targeting, uneven results and support after purchase.
