Engagement Survey Questions Template: Core Engagement Drivers & Predictors

By Jürgen Ulbrich

Most engagement surveys fail because they ask too many questions, use vague language, or measure outcomes nobody can influence. This streamlined engagement survey questions template focuses on the seven core drivers that predict voluntary turnover and discretionary effort. Each question is behavior-specific, backed by research, and tied directly to actions you can take in the next 90 days—making it easier to spot risks early, compare across teams, and track the real impact of your people initiatives.

Engagement Survey questions

Use a five-point agreement scale for all items: Strongly disagree (1), Disagree (2), Neither agree nor disagree (3), Agree (4), Strongly agree (5).

Pride & Connection (Q1–Q4)

  • I am proud to work for this organization.
  • I believe in the mission and values of this company.
  • I care about the long-term success of this organization, not just my paycheck.
  • I feel a strong sense of belonging here.

Motivation to Excel (Q5–Q8)

  • I feel energized to do my best work most days.
  • I am willing to go above and beyond to help my team succeed.
  • I often take initiative without being asked.
  • I have the resources and support I need to perform well.

Intent to Stay (Q9–Q11)

  • I plan to be working here in 12 months.
  • I would recommend this company to a friend as a place to work.
  • I am not actively looking for another job right now.

Growth & Learning (Q12–Q15)

  • I am learning new things regularly in my role.
  • I see a clear path forward for my career here.
  • I feel appropriately challenged—not stuck, not overwhelmed.
  • My manager supports my development and skill-building.

Manager Support (Q16–Q19)

  • My manager genuinely helps me succeed.
  • My manager gives me useful, timely feedback.
  • My manager cares about me as a person, not just as an employee.
  • I trust my manager to act in my best interest.

Team Environment (Q20–Q23)

  • I have great relationships with my colleagues.
  • My team collaborates effectively to solve problems.
  • I feel part of something bigger than my individual role.
  • There is mutual respect and psychological safety in my team.

Recognition & Impact (Q24–Q27)

  • I feel valued for my contributions.
  • I see the results of my work and understand my impact.
  • I receive recognition—formal or informal—when I do well.
  • My work makes a meaningful difference to the organization or our customers.

Overall Engagement (1 question, 0–10 scale)

  • How likely are you to recommend this company as a great place to work to a friend or colleague? (0 = Not at all likely, 10 = Extremely likely)

Open-Ended Questions

  • What is one thing this organization should start doing to improve your experience?
  • What is one thing this organization should stop doing?
  • What is one thing this organization should continue doing?

Decision & Action Table

Question Area Score Threshold Recommended Action Owner Timeline
Pride & Connection (Q1–Q4) Mean Launch listening sessions; review mission messaging and communication cadence CHRO / Comms Lead ≤14 days
Motivation to Excel (Q5–Q8) Mean Audit workload and resourcing; initiate manager check-ins on role clarity and enablement People Partners + Managers ≤21 days
Intent to Stay (Q9–Q11) Mean 20% answered ≤2 Flag high-risk teams; schedule retention conversations; fast-track career planning People Partners ≤7 days
Growth & Learning (Q12–Q15) Mean Roll out individual development plans; open internal mobility channels; expand skill-building offerings L&D + Managers ≤30 days
Manager Support (Q16–Q19) Mean Offer targeted manager training; introduce peer coaching; consider 360° feedback for low-scoring managers Talent / L&D ≤30 days
Team Environment (Q20–Q23) Mean Facilitate team-building sessions; clarify collaboration norms; address interpersonal conflicts early Managers + Talent ≤21 days
Recognition & Impact (Q24–Q27) Mean Formalize recognition programs; increase feedback frequency; share success stories publicly Managers + Comms ≤30 days
eNPS (Overall) Score 10 points Deep-dive analysis by segment; prioritize top three open-text themes; establish cross-functional action team CHRO + Leadership ≤14 days

Key Takeaways

  • Ask 25–27 focused engagement survey questions instead of 50+ to reduce fatigue and boost quality.
  • Group items into seven research-backed drivers that predict retention and performance outcomes.
  • Set clear score thresholds so every result triggers a specific action with a named owner.
  • Run the survey quarterly to track trend lines and measure the impact of interventions.
  • Use open-ended questions to surface blind spots that closed items cannot capture.

Definition & Scope

This engagement survey measures the key psychological and workplace conditions that motivate employees to stay, contribute, and grow. It targets all employees—full-time, part-time, remote, and on-site—and supports decisions on retention planning, manager development, recognition programs, and resource allocation. Leaders use results to spot pockets of disengagement, compare across teams and time, and focus investment where it matters most.

Scoring & Thresholds

Use a five-point Likert scale (1 = Strongly disagree, 5 = Strongly agree) for each closed question. Calculate the mean score per question and per dimension. Scores below 3.0 signal a critical issue requiring immediate action. Scores between 3.0 and 3.9 indicate moderate concern; schedule targeted interventions within 21–30 days. Scores at or above 4.0 reflect strength; share positive findings publicly and maintain momentum.

For the eNPS question, classify responses as Promoters (9–10), Passives (7–8), or Detractors (0–6). Subtract the percentage of Detractors from the percentage of Promoters to arrive at your net score. An eNPS below zero means more employees would discourage others from joining than would recommend the organization. Track eNPS over time; a drop of more than ten points between cycles warrants executive-level investigation and a rapid response plan.

Compare scores across teams, tenure bands, and locations to identify variation. If one team consistently scores below 3.0 while others hover near 4.0, focus resources on that manager or unit. Aggregate data protect confidentiality; never display results for groups smaller than five people. Publish department-level benchmarks so managers can see where they stand relative to peers and company averages.

Follow-Up & Responsibilities

Assign clear owners for each dimension. HR or People Partners typically own the overall analysis and coordinate action plans. Line managers own team-level results and lead local interventions—such as adjusting workload (Motivation to Excel) or improving feedback frequency (Manager Support). Communications leads handle transparency and storytelling, ensuring employees see what changed after the survey. Leadership sponsors approve resourcing, remove blockers, and hold managers accountable for progress.

Set explicit response times. For critical signals—Intent to Stay mean below 3.0, or eNPS plummeting—schedule one-on-one conversations within ≤7 days. For moderate concerns in Growth & Learning or Recognition, draft action plans and communicate them within ≤21 days. For systemic issues across multiple dimensions, convene a cross-functional working group within ≤14 days and publish a roadmap within 30 days.

Document every decision and action in a shared tracker. Include the dimension, baseline score, target score, specific interventions, responsible party, and completion date. Review the tracker monthly in leadership meetings. Employees disengage faster when they see surveys launched but no visible follow-up; transparency builds trust and reinforces that their voice matters.

Fairness & Bias Checks

Examine results by demographic and organizational slices—department, location, tenure, role level, remote versus on-site, and any protected characteristics your systems capture (with appropriate privacy controls). If one segment consistently scores lower, investigate root causes rather than assuming the group is inherently less engaged. For example, remote workers may score lower on Team Environment due to limited informal interaction, not because they dislike their colleagues.

Watch for manager effects. If a single manager's team shows outlier low scores across multiple dimensions, dig deeper. Schedule calibration sessions where managers discuss their team's results together, share interventions, and learn from peers. Avoid punitive responses; engagement data should drive development, not punishment. Offer coaching, targeted training, or temporary support to help struggling managers improve.

Check for survey fatigue and response bias. If participation drops below 70 percent or if the same employees skip the survey every cycle, you may be over-surveying or under-acting. Shorten the instrument, increase transparency about past actions, and remind teams that their input drives real change. Anonymous surveys reduce social desirability bias, but ensure technical safeguards prevent identification of individuals in small teams.

Examples & Use Cases

Engineering team retention risk. A 40-person engineering team returned an Intent to Stay mean of 2.8 and an eNPS of –15. Open comments highlighted unclear career paths and insufficient recognition for technical depth. Within seven days, the VP of Engineering scheduled skip-level one-on-ones with high performers. Within 21 days, HR launched a dual-track career framework (individual contributor and manager paths) and introduced quarterly engineering showcase events. Six months later, Intent to Stay rose to 3.9, eNPS climbed to +25, and voluntary turnover dropped by half.

Frontline manager capability gap. Scores for Manager Support averaged 2.6 in three retail districts, while other districts hovered near 4.0. Exit interview data confirmed that poor manager relationships drove most departures. The retail operations lead rolled out a 90-day manager development program covering feedback, coaching, and performance conversations. Participants received peer mentoring and monthly check-ins with their own leaders. Post-intervention scores improved to 3.7, and same-store turnover declined by 18 percent year-over-year.

Recognition program redesign. Recognition & Impact scores sat at 3.2 company-wide, well below the 4.0 target. Employees reported that recognition felt infrequent and generic. HR replaced the existing points-based platform with a lightweight peer-to-peer tool integrated into Slack and Teams. Managers received training on writing specific, timely praise. Within one quarter, recognition messages increased fivefold, scores rose to 3.9, and engagement survey comments shifted from complaints about invisibility to appreciation for being seen.

Implementation & Updates

Start with a pilot. Choose one business unit or department, run the 27-question survey, analyze results, and test the action-planning process. Collect feedback from managers and employees on question clarity, survey length, and follow-up speed. Refine wording, adjust thresholds, and improve communication before rolling out company-wide.

Run the survey quarterly for trend analysis. Annual surveys leave too much time between signals; engagement can erode quickly. Quarterly cadence lets you track the impact of interventions, spot emerging issues, and adjust course mid-year. Keep the question set stable across cycles so you can compare scores over time. If you must change questions, run both old and new items in parallel for one cycle to establish a crosswalk.

Train managers before each launch. Provide a one-page guide explaining each dimension, how to interpret scores, what actions to consider, and where to find additional resources. Host a live Q&A session so managers can ask clarifying questions and share best practices. Managers are the primary conduit between survey results and frontline action; if they do not understand the data or feel unsupported, follow-up will stall.

Track five core metrics to measure program health. Participation rate: aim for ≥75 percent; lower rates suggest survey fatigue or mistrust. Dimension means: monitor trends for each of the seven drivers; flag any that drop ≥0.3 points between cycles. eNPS: track absolute score and quarter-over-quarter change; a ten-point swing demands immediate attention. Action-plan completion: measure the percentage of flagged issues that receive documented interventions within the target timeline. Voluntary turnover: compare turnover rates for teams with high versus low engagement scores; the gap validates the survey's predictive power.

Review and refresh questions annually. Workforce priorities shift—remote work, AI tools, economic uncertainty—and your employee engagement and retention survey should reflect current realities. Convene a small working group of HR, managers, and employee representatives to propose additions, deletions, or wording changes. Pilot any major revisions before full deployment. Stable core questions enable trend tracking; targeted updates keep the instrument relevant and credible.

Conclusion

Engagement surveys only deliver value when they ask the right questions, set clear thresholds, and drive fast action. This 27-item template focuses on the seven research-backed drivers—Pride & Connection, Motivation to Excel, Intent to Stay, Growth & Learning, Manager Support, Team Environment, and Recognition & Impact—that consistently predict retention and performance. By pairing closed-ended scales with targeted open questions and tying every result to a named owner and timeline, you transform survey data from a compliance exercise into a strategic early-warning system.

Run the survey quarterly so you can track trends and measure intervention impact in real time. Use the decision table to translate scores into concrete next steps—whether that means launching manager training for low Manager Support scores, opening internal mobility channels for weak Growth & Learning results, or addressing workload imbalances when Motivation to Excel drops below 3.5. Publish findings transparently, celebrate improvements, and hold leaders accountable for follow-through. Employees disengage when they see surveys launch but no visible change; consistent action builds trust and reinforces that their voice matters.

Start your next cycle by selecting one pilot team, running the template as written, and testing your action-planning workflow. Gather feedback from managers and employees, refine thresholds and communication, then scale across the organization. Pair survey insights with regular check-ins, structured one-on-one meetings, and transparent performance management practices to create a continuous feedback loop. Platforms like Sprad Growth can automate survey distribution, track action items, and surface real-time engagement signals so you spend less time on administration and more time on meaningful intervention. With clear questions, disciplined follow-up, and visible accountability, engagement surveys become a powerful tool for reducing turnover, lifting discretionary effort, and building a workplace where people choose to stay and grow.

Frequently Asked Questions

How often should we run this engagement survey?

Quarterly cadence strikes the best balance. It gives you enough time between cycles to implement changes and measure impact, while keeping the feedback loop short enough to catch issues before they escalate. Annual surveys leave too long a gap—engagement can erode rapidly, especially during organizational change. If quarterly feels too frequent, consider running the full 27-question survey twice a year and shorter pulse checks (five to seven questions) in the off quarters. Always keep at least two cycles per year so you can track trends and compare year-over-year progress.

What do we do when scores are very low across multiple dimensions?

Start by convening a rapid-response team with senior HR, line leadership, and employee representatives. Identify the two or three dimensions with the lowest scores and the highest strategic risk—typically Intent to Stay, Manager Support, or Motivation to Excel. Draft a 90-day action plan with specific interventions, owners, and milestones. Communicate the plan transparently to all employees within 14 days of closing the survey. Schedule monthly check-ins to review progress and adjust tactics. Avoid trying to fix everything at once; focused effort on critical areas builds momentum and credibility. Track early wins and share them publicly to demonstrate that leadership takes the data seriously.

How should managers handle critical comments in the open-ended section?

Treat critical comments as valuable signal, not personal attack. Managers should read all open-text feedback, note recurring themes, and resist the urge to identify individual authors. Share anonymized summaries with the team, acknowledge the concerns honestly, and outline next steps. If a comment raises a serious issue—harassment, safety, ethical breach—escalate to HR immediately and follow established protocols. For general frustrations about workload, recognition, or communication, schedule a team discussion to co-create solutions. Employees trust managers who listen without defensiveness and act on what they hear. Document themes and actions in the shared tracker so progress is visible over time.

Can we customize the questions for different teams or roles?

Customization is possible but use it sparingly. The core 27 engagement survey questions should remain consistent across the organization so you can compare results and identify patterns. If a specific role or team faces unique challenges—such as shift workers needing questions about schedule flexibility, or sales teams requiring items on quota clarity—add up to five supplementary questions rather than replacing core items. Run the supplementary questions for that group only and analyze them separately. Over-customization fragments your data and makes it harder to benchmark or roll up insights. Aim for 80 percent common core, 20 percent tailored add-ons at most.

How do we improve participation rates among frontline or remote employees?

Make the survey accessible on mobile devices and send invitations through multiple channels—email, SMS, in-app notifications, and manager reminders. For non-desk workers, print QR codes on posters in break rooms or send links via workplace messaging apps. Keep the survey short (15 minutes or less) and emphasize anonymity and confidentiality. Communicate the purpose clearly: explain how past survey results led to tangible changes, and outline what will happen with this round's data. Offer participation incentives if appropriate—such as entry into a prize draw or a small charitable donation per completed response. Track participation by segment and follow up personally with low-response groups. High participation signals trust; if rates remain below 70 percent, investigate whether employees believe their feedback will be heard and acted upon.

Jürgen Ulbrich

CEO & Co-Founder of Sprad

Jürgen Ulbrich has more than a decade of experience in developing and leading high-performing teams and companies. As an expert in employee referral programs as well as feedback and performance processes, Jürgen has helped over 100 organizations optimize their talent acquisition and development strategies.

Free Templates &Downloads

Become part of the community in just 26 seconds and get free access to over 100 resources, templates, and guides.

Mitarbeiterengagement-Umfrage zur Identifizierung der Motivation und Zufriedenheit
Video
Employee Engagement & Retention
Mitarbeiterengagement-Umfrage zur Identifizierung der Motivation und Zufriedenheit
Vorlage zu einer Mitarbeiterwohlbefinden-Umfrage
Video
Employee Engagement & Retention
Vorlage zu einer Mitarbeiterwohlbefinden-Umfrage

The People Powered HR Community is for HR professionals who put people at the center of their HR and recruiting work. Together, let’s turn our shared conviction into a movement that transforms the world of HR.