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Elektro Bachner Gruppe · Electrical engineering

“Positive return on investment
in the first few months”

  • Challenge: Reaching commercial target groups digitally
  • Increased participation, thanks to easy participation via WhatsApp
  • The introduction paid off for Bachner after just a few months
About the customer
  • Electrical engineering company
  • 90+ vacancies per year
  • in Germany & internationally
  • Searching regularly: planners, electrical fitters, IT administrators etc.

Challenge: Reaching commercial target groups digitally

The company already had a digital recommendation process. However, it lacked gamification and individual communication and led to low employee participation. Reaching the workforce digitally was a major challenge, as the vast majority are non-desk employees. Many of the tradespeople do not have their own email address and additional mobile apps have met with very little response.

Bachner received a recommendation for Sprad. As Sprad currently offers the only solution that is specifically designed for non-desk employees.

Sprad: Specially optimized for non-desk employees

Sprad’s Customer Success Team provided active support to ensure the right communication for desk and non-desk employees and to design a motivating reward system. The simple participation via WhatsApp and SMS led to one in three employees being registered after just six months. Great success – especially for commercial target groups.

An electrical fitter at work on a construction site
Two colleagues going through a plan together

Result: Sprad becomes one of the most important recruiting channels

Thanks to regular, individual communication via WhatsApp & SMS, 104 applications and 29 hires were generated in the first year. 3/4 of employees use Sprad every month. Each participating employee generates over 130 additional visitors to the company’s job advertisements every year.

“We already had a positive return on investment with Sprad in the first few months”
Elektro Bachner Gruppe
Results

The first twelve months.

+29hirings in the 12 months
+104additional applications
+20.100additional impressions on job advertisements
28%of referrals were hired.

Figures as published by Elektro Bachner Gruppe.

Your programme

Non-desk teams refer too —
if you meet them where they are.

Fifteen minutes is enough to see whether referrals can carry the roles you are struggling with.

Book a demo → How referrals work →

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