Reach talent
where they are every day.
Nurses, electricians, drivers: most of them never open a job board, but they open Instagram every day. We put your job right there, a Talent Agent answers every question by WhatsApp, phone or web, and you get candidates who are already pre-qualified. For 10 % on top of the ad budget.
Facebook & Instagram
Coming soon
Google, TikTok and more
Ads people stop scrolling for.
Real faces, a clear promise, one tap to apply. We write, design and test every ad for your role and region, in German and English.
KlinikumSONNENFELD
hartmannelektrotechnik
LINDNERLOGISTIK
EicheGasthaus · seit 1987
kitasonnenblume
KRÜGERDACHBAU · MEISTERBETRIEB
Blue-collar talent doesn't apply.
They want to be picked up.
No job board, no cover letter, no account. The only channel that reliably reaches them is the phone in their pocket, and the feed they open every day.
The best people are not looking.
Someone with a job does not search for the next one. Many are open to something better. An ad in their feed reaches them where they already are every day.
The form scares them off.
Upload a CV, create an account, ten required fields. On a phone, almost everyone drops out here. With us, one tap on the ad and a short conversation is enough.
Reach gets more expensive every year.
Job boards and platforms sell you the same people again and again, role after role. They keep the contacts. The next invoice comes anyway.
For the jobs where a job posting is no longer enough.
Social recruiting works everywhere. It works best where nobody sits at a desk and nobody searches job boards any more.
Most requested
For specialist and leadership roles that nobody applies to on their own, direct outreach is often stronger. That is what Active Sourcing with Atlas does, combined if you like.
We build the ads. Every format, several versions.
Photo and short video for feed, story and reel. We test versions against each other and shift the budget every day to what brings applications.
Facebook & Instagram · 25 km · day 9 of 90LivePauseEdit budget
Pay to reach them once.
Keep them for good.
Elsewhere the campaign ends and the contacts stay on the platform. With us, everyone who talks to the Talent Agent lands in your Talent Base. Not just the ones who fit today. Everyone, with their consent.
Your ads reach thousands
In the feed of people who would never have seen your job ad.
The agent talks to every one
Qualifies, answers questions and asks what else someone would be open to.
Two outcomes. Both are yours.
Example numbers for one campaign, not a promise. How many people you reach depends on region, role and budget.
- The agent stays in touchIt checks whether someone is still open, for which roles and from when. Without your team chasing anyone.
- The next role does not start from zeroNew role, same region? The agent asks your Talent Base first. Only then do we buy reach on top.
- Yours, even after the campaignThe Talent Base is free and belongs to you. Candidates decide what they share. GDPR-compliant.
10 % on the ad budget.
Nothing else.
No packages that hide how much really goes into ads. No setup fee, no agency retainer. How much should you spend? Pick your role and get a rough recommendation.
Harder-to-fill roles and larger areas need more reach. The budget is shared across all roles.
A rough guide from experience, not a guarantee. The real figure depends on your region, pay and competition. We work it out with you in the demo.
Start cheaper.
And keep the contacts.
Performance platform- Your moneyPackage price, ad share not disclosed
- Channels50+ channels, distributed automatically
- Pre-screeningAI chat
- After the campaignContacts stay in the platform's pool
- Next roleBuy reach again
- ATSUser reviews call it room for improvement
- Your moneyRetainer and budget shown separately
- ChannelsMeta, LinkedIn, TikTok
- Pre-screeningMostly by phone, by the agency team
- After the campaignApplications land in your ATS
- Next roleBuy reach again
- ATSDepends on the agency
Sprad- Your moneyThe rest goes 1:1 into ads, visible live
- ChannelsFacebook, Instagram. Google and TikTok next
- Pre-screeningTalent Agent by WhatsApp, phone or web, 24/7
- After the campaignEveryone lands in your Talent Base
- Next roleAsk your Talent Base first
- ATSPersonio, softgarden, d.vinci and many more
Sources: the providers' public pricing pages and reviews (platform pricing page, OMR Reviews, jobboersencheck.de, mega3.de, employerflow.com), as of 24 Sept 2026. Packages and terms may change. How platforms handle candidate data after a campaign ends is not publicly documented; the talent pool is run as the platform's own pool.
Every year companies pay more for the same people: to job boards, career networks, platforms.
The contacts stay there. Next time, you buy them again.
We want you to become independent.
Rent the reach. Own the relationships.
You set the budget.
We take 10 %.
One model, no packages. Choose a monthly budget from €1,000 and split it across as many roles as you need.
From €1,000 per month, recommended for 3 months. The budget is shared across your roles, so you can start with one and add more.
Works with your HR software.
Qualified candidates land where your team already works. No migration, no second applicant system.
Personio
softgarden
d.vinci
SAP SuccessFactors
Greenhouse
Workday
JOIN
Teamtailor
SmartRecruiters
HiBob
+ almost any system
"You can do incredibly exciting things with Sprad. Especially for blue collar."
Sarah BöningEx-Head of Talent Acquisition, MHP"The rollout to thousands of employees went off without a hitch — no questions, no complaints. Sprad is really very easy to use."
What HR teams ask.
What exactly does a campaign cost?
Your ad budget plus 10 % on top, nothing else. From €1,000 per month, which you can split across several roles. Setup, ads, the Talent Agent, the Talent Base and the ATS sync are included. The ad budget goes 1:1 to Meta, and you can see the spend at any time.
How much budget should we plan?
It depends on the role, the region and how hard the market is. As a rough guide, a care role in a city needs more reach than a retail role in a small town. Use the recommendation above, and we will work out the right figure with you in the demo.
Why only 10 %, when others charge much more?
Because the Talent Agent does the work agencies pay a team for: answering questions, pre-screening, following up. And because we want to work with you long term. The bigger your Talent Base grows, the less advertising you need, and that is the point.
Who owns the candidates?
You do. Everyone who talked to the Talent Agent and gave consent lands in your Talent Base, including those who do not fit today. It stays with you after the campaign ends or if you cancel. Candidates decide what they share.
Which channels do the ads run on?
Today on Facebook and Instagram, which is where you reach healthcare, trades, logistics and retail best. Google and TikTok are next, and you get new channels at no extra cost.
Is a bot talking to my applicants?
Yes, an AI agent, and it says so openly. It only asks the questions you approved, answers follow-ups from the details you gave about the role and hands over when things get personal. Candidates choose WhatsApp, phone or web, at any time of day.
Do we need an ATS?
No. Candidates land in Sprad and can be handled there directly. If you have an ATS, we sync to it, for example Personio, softgarden or d.vinci.
Is it GDPR-compliant?
Yes. Sprad is hosted in the EU, candidates actively consent before their profile goes into your Talent Base, and data is never used to train models.
Reach the people who never open a job board.
In 30 minutes we look at your roles together: audience, budget and what you can realistically expect.