Trades

Own the base every
hire comes from.

Applicants, referrals and the fitters Atlas finds all land in one place — and the asking, the calling back and the follow-up run on their own. Certificate, licence and availability sit on the profile before you spend another evening on the phone.

Built for people who never sit at a desk. No login, no app.
SHK & building servicesConstruction & finishing Electrical & metalworkingApprentices & career changers
A building site in the morning: scaffolding across an unfinished block, a tower crane behind it
Stadt Stuttgart Mainzer Stadtwerke LVM Versicherung Königsteiner
The problem

Nobody answers
the ad.

The vacancy just ages.

The average trade vacancy sits open 224 days, up from 104 in 2015. Every week it stays open makes the shortage more expensive.

Half stay unfilled.

One in two heating and plumbing positions is never filled at all. Waiting for the right applicant is not a plan.

Your form does the filtering.

CV, cover letter, account: three walls before anyone talks. The people who do exist apply by smartphone, often without a CV at all.

Sources: Bundesagentur für Arbeit 2025 · SHK-Branche 2025 · BA / u30 study

Where to start

Pick the door that
fits your problem.

Referrals, screening and sourcing are three doors into the same base — and the fourth is what keeps the people who came through them. Take one, add the others when you need them; nothing has to be set up twice.

A tradesman in overalls with a hard hat under his arm, on an unfinished floor of a building
Start here in trades 01Referrals

Who on the crew already knows the right fitter?

Fitters know fitters. Sprad asks your own people, on the channel they already use, and keeps asking after week one.

30–50% of all hires can come from referrals, done right, across the whole workforce.
WhatsAppSMSNo company emailNo login
Reaches the site crew on WhatsApp and SMS — no company email, no app to install.
One tap forwards the role to the crew he worked with last. A shared link, nothing more.
Every referral arrives with a colleague's judgment attached.
Rewards from the first share, not only once someone passes probation.
02Screening

Who calls back before he takes the other job?

A real phone call the minute the application lands — or a web chat, if that suits him better. No CV needed to start.

Phone callWeb chatVoice or videoNo CV to start
What comes back
Trade certificatecleared
Driving licence Bcleared
Height clearance (G41)cleared
Emergency-duty rotastill open
Certificate, licences and availability cleared on the call — each with the quote it came from.
No slot to book, so there is nothing to not show up to.
A career changer can start the conversation without a CV at all.
A decision-ready report lands in your ATS, honest feedback goes to the candidate.

Documents are still verified by a human. You just know before the callback whether it is worth making one.

03Sourcing

Who goes looking when nobody answers?

You brief the role in two minutes. Atlas searches, writes the outreach and pre-qualifies every reply.

A briefing from this field
Electrician · Munich
Journeyman's certificateLicence B, BE for the trailerHeight clearance G41 Multi-day site workEmergency-duty rota
Atlas: “Got it. I'll start with certified electricians around Munich and show you the first matches to vote on.”
Finds the journeymen and site leads who never read a job ad.
Outreach runs on Sprad's own verified stack, never through your accounts.
You vote matches up or down, and Atlas learns your taste live.
You meet a shortlist of people ready to talk, booked into your calendar.
An electrician on an Instagram job ad
04Social Recruiting

Who reaches the electricians who are busy on site?

Tradespeople don't browse job boards, they check their phone at lunch. Sprad puts your opening in their feed, and the Talent Agent asks about qualifications and start date on WhatsApp.

+10% on your ad spend, from a €1,000 budget you can split across roles. No package, no fee per job.
InstagramFacebookWhatsApp pre-screeningYour own talent pool
Job ads in the feed of people who are not looking, written and designed for your role.
Every applicant is pre-screened by phone, WhatsApp or web before anyone calls back.
Everyone lands in your own Talent Base, so the next opening starts with people you already reached.
05Growth

Who keeps the crew you already have?

More than a third of trade apprenticeships end early. Each early exit sends you back to a 224-day search. The same base that got someone hired is the one that keeps them: what they can do, what they want next, and how the first months are actually going on site.

Why referrals lead here

The crew is the channel
that already works.

Every business has a referral programme on paper. The question is whether anyone takes part — and that is decided by whether it reaches the van and the site at all.

5× higher usage than alternative solutions.

Alternative providers and ATS modules focus on the referral process. Sprad focuses on whether people actually take part — through a platform they can use and direct communication on Teams, Slack, WhatsApp and SMS. Which is the whole point on a site, where most of the crew has no company email at all.

78% of tradespeople under 30 found their job via smartphone an application that needs a desk and a scanner never reaches them
55% faster hiring through employee referrals time-to-hire vs. job ads
82% of employers rank referrals as their best ROI compared across recruiting channels
Explore Referrals →
From this field

Two trades businesses
already run it.

Both started with referrals, both with a workforce that is mostly non-desk.

An electrician working on a ceiling installation on site
Elektro Bachner Gruppe · Electrical engineering

“We already had a positive return on investment with Sprad in the first few months.”

90+ vacancies a year and a workforce that is mostly non-desk — participation runs over WhatsApp and SMS.

Elektro Bachner Gruppe
+29 hires in 12 months+104 applications28% of referrals hired
A roofer carrying material across a flat roof
Flachdachbau · Roofing

30% of vacancies filled by the referral programme

450+ employees at 18 locations. New projects had been turned down because the existing recruiting channels could not cover the demand.

Flachdachbau
40 hires in the first year100% of vacancies shared
One Talent Base

Every road leads
into the same base.

Whoever applies, gets referred or gets sourced keeps one living profile — owned by them, readable by you. Every door makes it richer, and your ATS stays in the loop. The apprentice who did not fit in spring is the fitter you need for the autumn sites.

Your Systems
Talent Market
Your Modules
Milan Weiss
Sofia Costa
André Kamga
Tom Reiter
Jana Rieger
Jonas Berger
Sourcing Screening Referrals Performance Your HRIS Your ATS
Owned by the talent
One Talent Base
Living profilesDeep contextAlways in sync

Living profiles

Talent keep their own profile current, because it works for them too. So your pool never ages: whoever said no two years ago is findable and current today.

Deep context

More than a CV: certificate, licences, height clearance, travel readiness, evidence from real conversations. Every rating links back to the sentence it came from.

Always in sync

Sprad runs both ways with the ATS and HR system you already have. No migration, no second tool to maintain — and if you have no ATS at all, ours is free.

FAQ

What this field asks.

What does “own the base” actually mean for us?

Everyone who ever applied, was referred or was sourced sits in one place that belongs to you — not in an inbox, not in a notebook, not in an agency's system. The profile itself belongs to the person, which is why they keep it current. You can search it, you can see the evidence behind every entry, and you can take it with you if you ever change your ATS.

Do applicants really not need a CV?

Not to start the conversation. Sprad asks for trade certificate, licences and availability directly, the moment someone applies. One in five young tradespeople say they would prefer to apply that way anyway. A CV can follow once there is mutual interest, not before.

Isn't a screening call impersonal for a trade built on handshakes?

It is a genuine phone call, not a form — and it can run as a web chat instead if that suits someone better. It exists so the owner's own time goes to the people worth meeting in person. The trust still gets built face to face, this just gets you to that handshake faster.

Can it check whether someone can actually do emergency callouts?

Yes. On-call and emergency-duty readiness for SHK roles is one of the standard questions, recorded as a fact with the exact answer attached, not inferred from a CV line.

We lose a third of our apprentices before they finish. Can this help?

A structured conversation before day one surfaces the mismatches that usually only show up months in: expectations about the work, travel, physical demands. Catching that early is cheaper than another early exit.

Where does our applicants' data actually go?

It stays hosted in the EU under GDPR, and it is never used to train a model. For a business with no HR department that is usually the real question, not co-determination, which barely applies at this size: fewer than one in five trade businesses under 50 employees has a works council.

Do we need all three doors at once?

No. Most trades businesses start with referrals, because the crew is the channel that already works, and add screening as soon as applicants start arriving. Sourcing switches on later, on the same base, without a new setup.

How fast can a small business get this running?

Pick the role, approve a handful of questions, done. No career page required. If you don't have one, ours takes minutes to set up, and if you have no ATS either, ours is free.

See it on your own role.

Fifteen minutes, your vacancy, your numbers.