What is Pleeg?
Pleeg is a marketing and recruiting agency from Berlin that focuses exclusively on the care sector. The company behind the brand is Pleeg GmbH (Weitlingstraße 51, 10317 Berlin; managing directors Tom Grüneberg, Björn Hammer and Jacob Saß; Charlottenburg local court, HRB 255429). According to the provider's website, as of October 2026, the team's expertise has been devoted to care exclusively "since 2023". Public sources disagree on the founding date of the company itself, so we do not give a year here.
Pleeg combines staff recruiting with patient acquisition: besides social media recruiting, the agency offers marketing for care providers, websites, Google Ads and advice on start-ups and care rate negotiations.
Who is Pleeg for?
The target group is care providers of all kinds. The provider names outpatient services, nursing homes, day care, clinics, care assistants, intensive care and assisted living. Anyone hiring outside care, for example in trades or logistics, will not find a matching offer from a pure care specialist.
The approach is particularly relevant for smaller operators and start-ups that have to build staff, patients and public presence at the same time and want one point of contact instead of several vendors.
Core features
- Social media recruiting: campaigns on Meta (Instagram, Facebook) to attract care professionals.
- Google Ads and search visibility: ads in Google search as well as optimisation for visibility in AI search such as ChatGPT, Claude and Gemini.
- Websites for care services: building and maintaining web presences.
- Digital patient intake: a system through which prospects can submit enquiries.
- Marketing and recruitment consulting: including advice on start-ups and care rate negotiations.
- Client portal "Mein Pleeg": transparency on running campaigns.
According to the website, the group also includes further offers under their own brands, among them Pleegio.de and PflegeFriends.de.
Key figures according to the provider's website
| Claim | Value (provider claim, as of October 2026) |
|---|---|
| Care organisations served | over 100 |
| Google reviews | 5.0 out of 5 stars from 33 reviews |
| Client retention | 70% |
| Focus | care only |
| Subsidy eligibility | up to 70% according to the provider |
All figures come from the provider and have not been independently verified. It remains open which period the retention rate refers to and whether the Google reviews come exclusively from paying clients.
Pricing
Pleeg does not publish prices. According to the provider's website, as of October 2026, the agency prepares individual quotes based on need. The provider also notes that services may be eligible for subsidies, with funding of up to 70%.
This note matters but needs checking: whether and how much funding applies depends on the federal state, programme, operator and measure. Ask the provider in writing which funding programme is meant and who files the application.
For orientation: comparison articles on social recruiting agencies often cite roughly 1,000 to 3,500 EUR per month for retainers plus 500 to 1,500 EUR of ad budget. These are market values, not statements about Pleeg.
Reviews
According to the provider, Pleeg has 5.0 out of 5 stars from 33 Google reviews (as of October 2026). We could not find an independent review site such as Trustpilot, Kununu or an industry portal with a traceable sample. A perfect five-star record from 33 voices is also a small sample. If you want references, ask for care providers of your own region and size, and ask them about cost per application and number of hires.
Strengths
- Clear specialisation in care, so industry knowledge of outreach, roles and conditions.
- Recruiting, patient acquisition and website from one provider.
- Client portal with insight into running campaigns.
- Note on possible funding of up to 70%.
Limitations
- No published prices, so no comparison before the first call.
- Care only; not suitable for other industries.
- Independent reviews are hard to find, and the key figures come from the provider.
- Wide range of services from websites to care rate consulting: from the outside, it is impossible to judge whether every service is equally deep.
- Agency model: campaign control sits with the service provider.
Practical assessment
Care providers compete for skilled staff with hospitals, homes and temporary staffing agencies, often in the same region. An agency that serves only care knows typical applicant questions such as shift times, collectively agreed pay, training and team size, and can tailor ads accordingly. Whether this actually leads to more applications can only be checked through references from comparable facilities.
On funding: programmes usually have application deadlines, own contributions and proof requirements. Clarify before signing whether funding must be applied for before the order is placed.
Also ask which metrics you will see in the client portal: reach and clicks alone say little, what matters is cost per application and per hire.
What to check before signing
- Which funding programme is meant, and who applies for it?
- Is the ad budget included in the fee or charged on top?
- Who owns the ad account, landing page and applicant data after the contract ends?
- What is the minimum term, and what happens if no applications arrive?
- Is there a data processing agreement, and where is applicant data stored?
- How does the agency handle the Meta special ad category for employment, which restricts targeting by age, gender and postcode?
Alternatives
For care providers, TalentBait, Talentsconnect, jobtastic, Easy Talents, Mission Personal and mega3 are often named as comparisons in the German-speaking market. They differ in pricing model (flat fee, retainer, success fee), industry breadth and how much of the campaign work stays with the employer.
Frequently asked questions
How much does Pleeg cost?
The provider does not state prices but prepares individual quotes based on need (as of October 2026).
Which industry is Pleeg for?
Care only: outpatient services, nursing homes, day care, clinics and related areas.
Is Pleeg eligible for funding?
According to the provider, services may be subsidised by up to 70%. You should have the funding that applies in your case confirmed in writing.
Where is Pleeg based?
Pleeg GmbH is based in Berlin and registered at the Charlottenburg local court under HRB 255429.
Are there independent reviews of Pleeg?
In our research in October 2026 we found only the provider's own figure (5.0 out of 5 from 33 Google reviews). Ask for references from your region before you decide.
Is Pleeg suitable for large operators?
The provider names over 100 organisations served but gives no size details. Whether the model holds up with several sites and high application volume should be checked concretely in conversation.
