What is heylead?
heylead is a social recruiting agency based in Bonn, Germany. The company behind the brand is heylead GmbH (Arndtstraße 14, 53113 Bonn, Bonn local court, HRB 27684). According to the legal notice, the managing directors are Christian Köhn and Dominik Ley. According to the provider's website, as of October 2026, the agency relies on its own method called "Perfect Match Methode®", which aims to match applicants and employer by fit rather than by résumé alone. The website describes a process certified by TÜV Rheinland.
The approach deliberately sets itself apart from classic job boards: instead of waiting for active job seekers, ads in social networks are meant to reach people who are not actively looking for a new job.
Who is it for?
The focus is on the skilled trades. The website names electrical work, plumbing-heating-air conditioning (SHK), roofing, painting, carpentry, metalworking, automotive and landscaping, among others. The provider also lists further areas: nursing, logistics, production, retail, hospitality, IT and administration.
The offer is a particularly good fit for businesses that value regional exclusivity and want to hand over the campaign entirely. It fits less well for employers who control their own ad budget, want to compare prices upfront or want to manage applicant data in their own system.
Core features: the five-step process
The website describes five building blocks:
- Psychological profiling: the company is analyzed as an employer to work out its culture and requirements.
- Matching portal: a dedicated landing page for the role replaces the classic job ad link.
- Omnipresent visibility: campaigns in social networks are meant to reach the target group repeatedly. The website does not explicitly name the individual platforms.
- Automated selection: applications are pre-filtered algorithmically.
- Winning system: applicants are managed in the "heylead Hub", a platform run by the provider.
Figures according to the provider's website
| Claim | Value (vendor claim, as of October 2026) |
|---|---|
| Average time from campaign launch to hire | 29 days |
| Exclusivity | one business per trade and region |
| Skilled workers and partner companies | more than 750 skilled workers, about 200 partner companies |
| Google reviews | over 5,000 (provider's claim) |
| Certification | process certified by TÜV Rheinland, according to the provider |
All figures come from the provider and were not independently verified. The number of Google reviews cannot be clearly attributed to a single brand and should be checked personally before a decision. As partner companies the website lists, among others, Klaiber + Heubach, AXA, ERGO and Niederrhein Moto (BMW) as well as regional mid-sized firms.
Pricing (as of October 2026)
The provider describes a transparent fixed-price model with no commission per hire. It does not publish concrete amounts; they are given in the initial consultation. A comparison with other providers is therefore not possible upfront.
| Item | Per the provider's website |
|---|---|
| Model | fixed price, no commission per hire |
| Amount | not published, given in the initial consultation |
| Ad budget | not stated |
| Term | not stated |
Key questions for the conversation: Is the ad budget included in the fixed price or does it come on top? How long does the contract run? What happens if nobody is hired in the agreed period? And who owns the collected applicant contacts after the contract ends?
Reviews
The website cites over 5,000 Google reviews. On the specialist portals we checked (G2, Capterra, OMR Reviews), we found no reliable rating for heylead as of October 2026. An independent assessment is therefore best achieved through reference calls with businesses from your own trade.
Strengths
- Regional exclusivity: one business per trade and region, no competitor in the same catchment area.
- Clear specialization in the skilled trades with matching tone.
- Fixed-price model with no commission per hire.
- Structured process with landing page, pre-selection and its own applicant management.
Limitations
- Prices, ad budget and term are not published.
- Exclusivity can mean the region is already taken by a competitor, which limits availability.
- Applicants sit in the "heylead Hub". Whether contacts can be fully transferred to your own system is not stated on the website.
- The platforms used are not listed individually.
- Figures such as 29 days to hire are provider averages without sample size or period.
Alternatives
Comparable social recruiting providers with a trades focus include jobtastic, TalentBait, Fachkräfte-Recruiting, HiOffice, Social Natives and Talentsconnect. Employers who want to run ads themselves and keep applicants in their own talent pool can also consider software instead of an agency.
FAQ
How much does heylead cost?
The provider publishes no price list. According to its website a fixed-price model without commission per hire applies, with amounts given in the initial consultation (as of October 2026).
What does "one business per trade and region" mean?
According to the provider, heylead accepts only one business per trade in a catchment area, so two clients do not compete for the same applicants.
How fast is the first hire?
The provider cites an average of 29 days from campaign launch to hire. This is a vendor claim. In individual cases the duration depends on trade, region and pay level.
Who is heylead not suited for?
It fits less well for employers who control budget and ads themselves, want to compare prices upfront or manage applicant data in their own system.
