What is Social Natives?
Social Natives is an employer branding and social recruiting agency that specializes in Germany's industrial mid-market. On its own website it describes itself as “the recruiting team for the industrial mid-market”. According to the provider's website, as of October 2026, the company was founded in 2017, has three locations (Hamburg, Berlin, Stuttgart), 20 permanent employees and works for more than 400 mid-sized companies.
The service promise is unusually clear: a fixed price per position, a written minimum commitment of interviews, and the aim of filling roles within 30 days. That sets Social Natives apart from agencies that only sell ad budget and reach.
Who is Social Natives for?
The target group is mid-sized businesses with a skilled-labor shortage. The provider names industrial production, machinery and plant engineering, construction, logistics, energy, electrical trades, plumbing, heating and cooling, and healthcare. It suits companies that want to outsource individual, hard-to-fill roles and do not want to build their own campaign team.
It is a less obvious fit for employers with many similar roles per year, where a fixed price per position adds up quickly, or for companies that want to run ads and applicant data in a system of their own.
Core services
- Employer branding strategy and content production: building the employer brand and producing ad and video content.
- Social recruiting: paid campaigns on social networks to reach active and passive job seekers.
- Applicant management: according to the website, a dedicated software for incoming applications.
- Email marketing and job postings: supplementary channels and formats.
Pricing (as of October 2026)
| Item | Price according to the provider's website |
|---|---|
| First position | €5,000 fixed price per position |
| Second position | €3,000 |
| Commitment | at least 5 qualified interviews per position, documented in writing |
The fixed price makes Social Natives easy to compare. For a single position it sits above the entry point of many platforms that start at a few hundred euros a month, but according to the provider it covers the whole service up to the interviews. Public information does not make clear whether and how the ad budget is included in the fixed price. Clarify that in writing before signing.
A worked example for orientation: for three positions the price list gives €5,000 plus two times €3,000, i.e. €11,000, provided the tier applies to every further position. Whether the price for the third and every later position is the same is not clearly stated on the public page.
Key figures and reviews
According to the provider's website, Social Natives has filled more than 800 positions, 87 % of hired candidates are still with the company after six months, and the customer rating is 4.9 from more than 200 reviews. These statements come from the provider itself; the underlying review platform and methodology are not detailed there. We could not identify an independent review page with a verifiable sample in October 2026, so ask for references from your own industry.
One inconsistency on the website stands out: in one place it says “for 10 years”, elsewhere eight years of experience and a 2017 founding. That is secondary for your decision, but it shows why provider claims should be cross-checked.
Strengths
- Fixed price per position and a written minimum number of interviews.
- Industry focus on the industrial mid-market, skilled trades and healthcare.
- Full service from employer branding through content to social recruiting.
- Large customer base (over 400 mid-sized companies according to the provider).
Limits
- €5,000 per position is a high total for many similar roles.
- Unclear whether the ad budget is included.
- Agency model: ads and campaigns are run by the service provider.
- Public information does not say whether applicants end up in a talent pool that stays with the employer for good.
- Key figures and ratings come from the provider itself.
What to check before signing
- Is the ad budget included in the fixed price, or charged on top?
- What counts as a “qualified interview”, and who decides?
- What happens if the promised five interviews do not materialize?
- Who owns the ad account, ads, videos and applicant data after the contract ends?
- Is there a data processing agreement (DPA), and how does the agency handle Meta's “employment” special ad category, which restricts targeting by age, gender and postcode?
Alternatives
In the German-speaking market, TalentBait, jobtastic, talentsconnect, HeyJobs, Workwise and fachkraefterecruiting.com are often used for comparison. They differ in pricing model: fixed price per position, monthly flat fee, budget plus markup, or a success fee on the gross annual salary.
FAQ
How much does Social Natives cost?
According to the provider's website, €5,000 fixed price per position and €3,000 for the second position (as of October 2026).
What does Social Natives guarantee?
By its own statement at least five qualified interviews per position, documented in writing. That is not a hiring guarantee.
Which industries does Social Natives work in?
Industrial production, machinery and plant engineering, construction, logistics, energy, electrical, plumbing, heating and cooling trades, and healthcare.
Where is Social Natives based?
The agency has offices in Hamburg, Berlin and Stuttgart.
