What is Wollmilchsau?
Wollmilchsau is a Hamburg company (Wollmilchsau GmbH) that offers Jobspreader, a cloud-based recruitment marketing software. According to the provider's website, as of October 2026, Jobspreader distributes job ads automatically across suitable channels, steers the budget by performance and adds market data such as time to fill, competitor tracking and salary insights. OMR Reviews lists the product under multiposting, recruitment marketing, HR analytics, recruiting automation and talent intelligence. The website names Jan Kirchner as CEO. It does not state a founding year.
In Germany the name is also known as a specialist publication: the company runs a blog and a glossary on employer marketing, programmatic advertising and recruiting terms. Searches for the name therefore often lead to explainer articles rather than the software.
Who is Wollmilchsau for?
According to the provider, Jobspreader targets mid-sized and large organizations that want to run job ads more efficiently and improve applicant quality. The website names ORBIS, Weber Food Technology, E.ON, Enercity, Targobank, Westnetz and SRH as customers. That profile fits employers with several open roles at once and a career site where the ads live.
It is a weaker fit for small businesses with one or two vacancies, because the entry price applies per job and a minimum number of jobs is required. Anyone looking for Instagram and Facebook campaigns for frontline roles will also find a different product: Jobspreader distributes ads across a network of job search engines, social sites and topic sites. It is not a social recruiting agency with creative campaign management.
Core features
- Programmatic job advertising: you publish the ad once on your career site, the software then distributes it and delivers the agreed reach within the agreed time frame and budget. The provider cites a network of more than 30 job search engines, social websites and thousands of topic sites.
- Job boosting: extra reach for hard-to-fill roles.
- Job title optimization (JQX): scoring and improving the quality of job titles.
- Analytics dashboard: metrics such as cost per application and return on investment.
- Market data (Enterprise): labor market data, salary information and competitor analysis.
- Semi-automated active sourcing: listed on the website as part of the operational feature set.
The provider describes the software as ISO-certified and GDPR-compliant. That is a vendor claim you can verify through the certificate and the data processing agreement.
Pricing (as of October 2026)
According to the provider's website, as of October 2026, there are two plans:
| Plan | Price | Conditions |
|---|---|---|
| Performance Pur | from €333 per job per month | 3-month minimum, from 5 jobs |
| Enterprise 360 | on request | 6-month minimum, from 30 jobs, dedicated customer success manager |
For the entry plan this implies a minimum volume of five jobs over three months, so at least €4,995 (5 × €333 × 3) before VAT. Whether the media budget is included or billed separately is not clear from the public pages and should be settled in the quote.
Reviews
As of October 2026, Jobspreader has no reviews on OMR Reviews, so there is no reliable user rating from the large portals. When comparing, ask for reference calls with existing customers and for metrics from comparable campaigns. OMR lists chat support with a maximum 24-hour response time.
Strengths
- Clearly stated entry prices, which is not a given in this product category.
- Automated budget steering based on performance metrics.
- Market data and job title analysis on top of pure distribution.
- Hamburg base and a GDPR focus, which eases alignment for German employers.
Limits
- Three-month term and five-job minimum on the entry plan.
- No reviews on OMR, so little independent evidence of results.
- No focus on Instagram and Facebook for frontline roles.
- No applicant pre-screening or employer-owned talent pool in the public product description.
Alternatives
Depending on the goal, other providers come into play. For programmatic job advertising with a large network, Appcast, Joveo, Radancy, Recruitics and VONQ are often named. For managed social recruiting campaigns on Meta there are, among others, Social Natives, Candidates Attraction and Mission Personal. For job board multiposting, Workwise or Wonderkind are common.
What to check before deciding
Programmatic job advertising pays off mostly when several roles are open at once. Before signing, have the provider explain in writing which channels are actually used for your region and occupation, whether the media budget is included in the price and how cost per application is measured. Also ask how applications flow from the career site back into your own applicant tracking and who keeps access to the campaign data after the contract ends.
For frontline roles such as care, trades or logistics, compare the offer with a social recruiting campaign on Instagram and Facebook, because these audiences are reached there far more often than through classic job search engines. Also check whether applicant data lands in an employer-owned talent pool or stays with the provider, and ask for the data processing agreement.
FAQ
What is the difference between Wollmilchsau and Jobspreader?
Wollmilchsau GmbH is the company, Jobspreader is the product. The provider's website combines both, plus a blog and glossary on employer marketing.
How much does Jobspreader cost?
According to the provider's website, as of October 2026, Performance Pur starts at €333 per job per month with a minimum of three months and five jobs. Enterprise 360 is available on request.
Is Jobspreader suitable for small companies?
Rarely. The minimum number of jobs and the term make entry expensive for businesses with few vacancies. Compare the quote with a single campaign from a social recruiting provider.
Where does Jobspreader run the ads?
According to the provider, in a network of more than 30 job search engines, social websites and thousands of topic sites. Which channels are used depends on the role and budget.
Sources: provider website, as of October 2026; OMR Reviews on Jobspreader.
